Ljubljana Opening 2026-08-01

Clean beauty, curated like a ritual.

Seoul Avenue curates clean K-beauty with a natural, gentle approach—built around a routine that feels easy to keep. Visit us offline in Ljubljana.

Opening info Browse products

Planned opening

2026-08-01

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Our approach

Natural sensibility, gentle formulas, and a calm, routine-first way to explore K-beauty.

We explain how to use products before what to buy. Once your routine is clear, choosing gets easier.

We prioritize barrier-friendly, gentle ingredients and textures you can comfortably use every day.

In-store, we help you narrow down what fits—through explanation, testing, and a clear routine.

Short, clear pages for routines, ingredients, and curated brands.

What a routine is, why it matters, and how to build a simple AM/PM routine.

Key ingredients explained with roles, who they fit, and easy pairing notes.

Explore by brand, category, and routine step.

Grand Opening

2026-08-01

Ljubljana, Slovenia

More details

Quick answers to the most common questions.

Where will the store be?

We’re opening in Ljubljana, Slovenia. Exact address and hours will be shared closer to opening.

Can I buy online?

For now, we’re focused on an offline experience. Online updates (if any) will be shared on Instagram.

Press / collaboration?

Email jerhyun@gmail.com or send us a DM on Instagram.

For store, collaboration, media, or brand inquiries, send us a message here.

Direct contact

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